1. The poem is titled "The Laughing Heart" by author Charles Bukowski.
2. The use of this poem by a corporation might be considered ironic because the words are much too insightful and deep to even remotely be connected to jeans.
3. The poem reflects the reputation of the author because Charles Bukowski was a bit of a rogue; however, his honest work, identifying the dark side existing in humanity, has proven inspiring to artists such as Tom Waits, Bono, and Sean Penn, for example. Bukowski dismisses the negatives in life with poetic and wise advice. My favorite line is, "you can't beat death, but you can beat death in life sometimes." This provides support, hope, and encouragement to move forward, past the negatives we encounter on our individual journeys.
4. I found the answer to #1 by taking a few phrases from the poem and entering them into Google.com which brought me to a YouTube video titled "The Laughing Heart" by Charles Bukowski. I found the answer to #3 by Google searching "Charles Bukowski Biography" and reading over the differed biographies offered.
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